South by Southwest trip should be more than recruiting

Updated Mar. 8, 2013 at 12:05 p.m.

Memo to Raleigh: South by Southwest trip should be more than recruiting

Published: 2013-03-08 12:02:00
Updated: 2013-03-08 12:05:38

SXSW’s program cover

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By JIM ROBERTS, special to WRAL Tech Wire

Research Triangle Park, N.C. —  

Today I have seen posts on social media from my friends who are economic developers in Asheville and the Triangle who are in Austin, Texas for the best conference of the year. (Yes, I am very jealous!)

The South by Southwest (SxSW) festival is actually three different events that overlap with a focus on the Interactive, Film and Music industries. (Think Hopscotch on muscle head steroids!)

I have seen the impressive impact that this festival has on the Austin economy such as 18,000 attendees with a $24 million impact through hotel rooms, food

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