ASHEVILLE — This city has long banked on premier attractions such as the Blue Ridge Parkway, the Biltmore Estate and the century-old Grove Park Inn to bring in tourists and their dollars.
But developing the destination and ensuring a future flow of visitors and money will take new products and new investments, a tourism consultant said Wednesday.
“A lot of destinations are becoming too generic,” said Mike Konzen, chairman and principal of PGAV Destinations, a consulting group based in St. Louis. “You have a chance here in Asheville to create something special.”
About 150 people packed the banquet hall of the U.S. Cellular Center to brainstorm the next best attractions for Asheville as a destination.
Tourism is big business for Buncombe County, totaling $2.3 billion in annual economic impact, said Stephanie Brown, executive director of the Asheville Convention and Visitors Bureau. Buncombe alone draws more than 9 million visitors and 3.1 million overnight guests each year, who in turn support some 23,000 local jobs.
Brown called the event “an opportunity to put on our community thinking cap, to get the juices of the people who created what Asheville has become, and
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